Quick… you have less than 10 seconds to capture your audience’s attention, promote a brand and leave a lasting impression. Where do you turn? A vehicle wrap is an obvious choice for businesses on the go and can potentially reach an audience by the tens of thousands during each trip.  But a wrap is so much more than a roadway billboard. From event promotions to a striking delivery system, many businesses are incorporating wraps into overall advertising programs that have audiences turning heads.

NovoWorks offers a wide range of signage applications, including banners, posters, trade show displays and vehicle graphics. In particular, Novoworks has worked closely with vehicle graphics, watching the wrap market develop into today’s application.

Recently, Novoworks partnered with Cousins Paintball, Dallas, to design a wrap for a business owning paintball stores and a paintball  field in the Dallas area.

Cousins Paintball wanted to build awareness and decided to wrap its Scion xB, which potentially gains thousands of impressions during each delivery.  Instead of running another nondescript vehicle on the road, Cousin Paintball’s Scion completes its deliveries—all while serving as a low-cost, effective advertising medium.

In most instances, the goal of a vehicle wrap is to increase the visibility of a product or brand.  For example, in DFW alone it is estimated that a wrapped vehicle will receive approximately 55,000 impressions per day. The size of the vehicle, the layout and the colors create an end product that will grab attention to the vehicle and, thus, the brand.

Share this:
Facebook Twitter Plusone Email